Theresa May’s Popularity Crashes While Anger Towards Her Doubles; New Study
The Prime Minister’s rating in June was 42, but by Christmas, it had dropped to 20.

An analysis of social media conducted by data scientists at software company Adoreboard has revealed that Theresa May’s popularity has plummeted in the last six months while anger towards her has doubled.

Emotional reactions to Theresa May were examined by experts from the Queen’s University-based analytics firm who used algorithms on Twitter with rating scores in feelings expressed in tweets such as joy, surprise, trust, anger, disgust, fear, and sadness.

Adoreboard chief executive Chris Johnston said Brexit was proving to be hugely emotional for many Britons. Mr Johnston said: “In the year ahead it’s likely to fuel a surge in online expressions of emotion, both good and bad, especially on the public perception of Theresa May’s performance.”

He continued saying: “If the Government, or indeed the EU negotiation team can tap into these feelings, then they could have the advantage of understanding the public mood, discover aspects they knew nothing about, or things that could surprise them.”

Read More: Most People Believe “Important Domestic Issues” Are Ignored By Government Due To Brexit: New Poll

Almost 70,000 tweets posted between June 23 and December 26 in connection with the PM’s dealings with Brexit were analysed in the study which proved Mrs May’s rating in June was 42, but by Christmas, it had dropped to 20.

Anger’s level on Twitter rose from 9 to 18 during those six months and trust in the same period decreased from 35 to 30. During her stumbling in Brexit negotiations in November, the PM’s lowest score was obvious.

When it was announced last month that the UK passport would have blue covers post-Brexit, the anger level was reduced.

According to the study, EU negotiator Michel Barnier generated more love on Twitter than UK Brexit Secretary David Davis.

Mr Barnier’s performance since June generated an index rating of 40 which is 26 points ahead of Mr Davis.

At the same time, a poll conducted by YouGov found that four out of ten voters say they believe 2018 will be the year in which Brexit has a personal impact on Britons and six out of ten think ministers are negotiating with the EU “badly”.

Another YouGov poll shows, those thinking it was wrong for the UK to leave the EU remained unchanged from last year at 45 per cent, but the amount of people who think it is right to leave the EU is down two points at 42 per cent.

The amount of Brits believing Brexit would happen jumped from two thirds to three quarters. Compared to last year’s results, the public is largely untroubled by events on the national stage and no more nervous of the big political decisions than they were a year ago.

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